David Dobson - GfK Global Operations Team


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

In this customer video interview, David Dobson - GfK Global Operations Team, talks about the recent changes in the Market Research industry, from the move from offline to online research, to the changing relationship that data collection has with the business. He also talks about the growth of the digital MR space and the importance of mobile devices in data collection, as well as the benefits of working with Confirmit using a multi-mode approach that includes Web, CAPI and CATI capabilities.

During this short interview, David highlights:

  • The potential of areas including wearable and behavioral economics in Market Research
  • His expectations for the future of Market Research
  • How GfK uses the Confirmit Horizons platform effectively at a global level to streamline processes, aid productivity, and drive collaboration
  • His experiences of working with the Confirmit team.

 

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