NPD: Delivering Seamless Survey Experiences to Deliver Growth


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

The NPD Group, Inc. (NPD) is a Market Research company, operating in 20 countries, interviewing 12 million consumers a year, and monitoring consumer purchase data from over 165,000 stores.

The NPD team is realistic – and proactive – about the challenges with getting consumers to complete surveys and to keep those that do engaged throughout the process. After breaking into the online research arena a decade ago with the creation of online panels, the company has used Confirmit Horizons to ensure they are able to meet their clients’ ever-growing needs.

In this case study, you’ll learn how NPD Group has been able to work closely with Confirmit to drive their business forward. This includes:

  • Using the Confirmit AskMe App to drive a strong respondent experience
  • Collecting the right information in the right way to allow customers to make the best business decisions possible
  • Working more quickly and efficiently than ever before to stay ahead in a competitive landscape. 

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