indeana Case Study


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

indeana is a small agency that specializes in all aspects of online Market Research - from questionnaire design, best practice approaches, field work and data collection, through to advanced analysis and reporting. As well as the large, highly-resourced Market Research agencies, indeana was also competing with a number of free-to-use but rudimentary online survey applications that had started to spring up.

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“Confirmit is continually evolving and pushing the boundaries to stay in front which is a key benefit that provides me with a point of differentiation from other suppliers.”

- Jeff Mullins, Director, indeana.

Read this case study to find out how Confirmit Horizons’ industry best practice features, hands-on support and ongoing development provided indeana with everything the fledgling company needed to keep it at the forefront of the highly competitive industry.

 

The Challenge 

As a small agency in a big industry, indeana’s first challenge was to find its spot in the marketplace. As well as the large, highly-resourced Market Research agencies, indeana was also competing with a number of free-to-use but rudimentary online survey applications that had started to spring up.

 

The Solution 

Offering end-to-end management of Market Research projects as well as a range of individual services, it was important the platform indeana chose offered a seamless experience. A one-stop, feature-rich solution with ongoing research and development was also vital to keep up with rapidly changing technology and industry demands. As a user of Confirmit Horizons in his previous roles in large organizations, Mr Mullins recognized that the platform offered all the elements he required as an independent operator. Confirmit Horizons’ industry best practice features, hands-on support and ongoing development provided indeana with everything the fledgling company needed to keep it at the forefront of the highly competitive industry.

 

The Results

For indeana, business is driven by word of mouth and the yearly growth of the company speaks volumes.

 

Confirmit provides

  • A dedicated Software-as-a-Service (SaaS) site, located in Sydney, which ensures fast and secure delivery in accordance with the Australian Privacy Act. 
  • Advanced survey design capabilities to enable the creation of highly sophisticated surveys. 
  • The ability to author a survey once, then deploy it across multiple channels – including web, telephone, mobile, and paper – ensuring the most efficient use of time while maximizing results. 
  • A huge range of features to increase response rates, including dozens of innovative question types, images and multimedia clips and a powerful array of feedback methods – to engage audiences and capture insights. 
  • Integrated testing capabilities and collaboration features ensure surveys work every time, and all users have the access level that suits them. 
  • Fully secured interfaces tailored to the requirements of each user

 

 


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