How to Improve Productivity and Scalability in Research


holly demuro

holly demuro

Author Bio


Author Bio

Spare a thought for research buyers. They’re having a tough time these days. As technology evolves and demands change, they are now facing:

  • Cheaper global competition
  • Innovative new offerings
  • Nontraditional/indirect competitors taking market share
  • Demanding consumers

These business challenges mean that there is increasing pressure on researchers and your projects are becoming increasingly complex. I’d bet some of these will ring a bell:

  • Multi-national - Multi-lingual projects
  • More channels, more sources
  • Deeper analysis to find deeper insights
  • New methodologies, new technologies
  • More contextual information surrounding the core area of research

And your research buyers don’t just want data. They want highly visual insights in real time.

This burden on researcher firms doesn’t end there. While research buyers are demanding more, their budgets are shrinking and they want insights faster. Respondents, suffering from survey fatigue, are becoming less engaged. And through it all, you are also facing increasing competition from every angle.  

Each one of these things is a huge challenge. But really, all these challenges are simply symptoms of another problem.

For many research firms, processes and technology silos are THE underlying problem! Chances are, like most research businesses, you are using multiple technology solutions for the different means of data collection, analysis, and reporting. These siloed technologies create more work, making each activity in the research process take longer.

Think about it… Panel, mobile, data collection, reporting – all in separate systems. This results in a redundant, and time-consuming process of repeatedly cleaning up data, analyzing again and again, and manually reporting.

What’s more, time and again, I’ve heard from researchers that with business systems spread across so many different platforms, they find it absolutely impossible to rapidly adapt to their clients’ bigger needs. Unfortunately, many researchers end up finding this out the hard way, when they are forced to choose between doing more manual work or turning down the project when their technology cannot accommodate the clients’ needs. Meanwhile, your clients grow more and more frustrated.

Let’s face it, process and technology silos in research are a major problem. To advance in this competitive market, research firms need to eliminate those silos and find a flexible, end-to-end solution that can scale as rapidly as your clients’ needs evolve.

If you’d like to learn more on this topic, download the Breaking Down Silos factsheet here.

 

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