Webinar: How to Make the Most of IoT (Internet of Things) Insights


Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.


Author Bio

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By now, you’ve likely noticed that everyday household items such as LED light bulbs, toys and washing machines are evolving and their capabilities reach far beyond their original intention. These items are now called “smart objects” and they are key components of the “Internet of Things”.

It is predicted that by 2020, the world’s population will be connected to approximately 50 billion “smart objects”.* We predict these devices will produce data that will greatly enhance the real-time insights available to Market Researchers and their clients and will challenge conventional thinking around data collection. 

In this webinar, guest speaker, Thomas Husson, Vice President and Principal Analyst, Forrester Research, Inc. and Miguel Ramos, Subject Matter Expert of Mobile and Action Solutions at Confirmit answered the following questions:

  • What is the state of the Internet of Things (IoT) and how will it evolve in the coming years?
  • How can research companies help their clients make the most of new insights derived from smart objects?
  • What are the best practices of incorporating IoT insights into your research programs?
  • What are some current examples of market researchers who have harnessed the value of incorporating IoT insights to research?   

*Evans, Dave.  “The Internet of Things How the Next Evolution of the Internet Is Changing Everything”, Cisco Internet Business Solutions Group, April 2011

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