The Italian Blog


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

The Italian MR Association (ASSIRM) Online Research Event took place on Thursday, November 11th at the historic Palazzo delle Stelline in Milan, a stone’s throw from Leonardo da Vinci’s Last Supper mural. Confirmit and MEMIS (our Italian Confirmit reseller) co-sponsored the event and took a booth in the exhibition area.

This was the second time the ASSIRM had run this event and participation was considerably up from last year due largely to the choice of a more central location and also the involvement of ESOMAR in organizing and promoting the event.

More than 300 research professionals enjoyed a thought-provoking day of papers and discussions, with one topic taking up the lion’s share of the timetable–online qualitative research. The morning was virtually devoted to the qualitative side of online research, with papers describing the science under a multitude of different names: Netnography, Web discussions, Web 2.0, online action research, online groups, and Market Research communities.

The timing of this coincided nicely with demonstrations in the exhibition area of Confirmit’s first steps into this “Qually” world, via a new technical collaboration with Tqual–an online discussion group solution from the Confirmit client Tpoll. In a nutshell, a Confirmit panelist can now be selected to take part in either a Web survey or a Tqual online discussion group. If the panelist agrees to the online discussion group, he or she is moved seamlessly and securely to Tqual, with no additional login required. The look and feel of the Tqual system can be customized so that the online discussion group looks just like the rest of the panelist portal to which they belong.

With so much discussion around the future of Market Research online communities, it’s great to be able to offer a solution in this area to clients who have already invested in building a Confirmit panel.
 

 


Subscribe to Our Newsletter