The Internet of Things An Opportunity for Transformation in Market Research


Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.


Author Bio

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and Market Research businesses in particular.

In this webinar, Miguel Ramos, Product Marketing Manager, Confirmit discussed and answered questions, such as: what is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? What are the best practices of incorporating IoT insights into your research programs? What are some current examples of market researchers who have harnessed the value of incorporating IoT insights to research?

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