The Future of Omnichannel Research


Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.


Author Bio

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Recent developments in Omnichannel marketing have given customers new touchpoints, requiring brands to track and manage customer interactions across these different channels, and deliver a personalized and consistent experience every time.

Market Research is also moving from data collection silos to an Omnichannel offering. This requires research agencies to capture meaningful insights and merge data streams (i.e. multiple touchpoints, Internet of Things, etc.). Technology can now be used as a means to bring efficiency beyond data capture, designed to help to disseminate findings faster and with a higher level of accuracy.

In this webinar, Miguel Ramos, Subject Matter Expert, Confirmit, discussed the challenges and opportunities facing Market Research agencies today and in the future. Miguel talked about the following topics:

  • Your clients’ environment
  • Market Research challenges
  • Technologies and approaches that can deliver richer insights

 

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