The Future of Omnichannel Research


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Recent developments in Omnichannel marketing have given customers new touchpoints, requiring brands to track and manage customer interactions across these different channels, and deliver a personalized and consistent experience every time.

Market Research is also moving from data collection silos to an Omnichannel offering. This requires research agencies to capture meaningful insights and merge data streams (i.e. multiple touchpoints, Internet of Things, etc.). Technology can now be used as a means to bring efficiency beyond data capture, designed to help to disseminate findings faster and with a higher level of accuracy.

In this webinar, Miguel Ramos, Subject Matter Expert, Confirmit, discussed the challenges and opportunities facing Market Research agencies today and in the future. Miguel talked about the following topics:

  • Your clients’ environment
  • Market Research challenges
  • Technologies and approaches that can deliver richer insights

 

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