Show Me the Money: Realizing Return on Investment in Market Research


holly demuro

holly demuro

Author Bio


Author Bio

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Let’s face it, we’re in business to make a profit, right? In today’s competitive marketplace you need to be sure that every investment, be it in time or money, has a positive return. But, sometimes it seems that this is all easier said than done. For example, where can a Market Research firm hope to ‘find’ Return on Investment? How can they grow that ROI? And most of all, how can all this be measured?

In this webinar, Confirmit’s Holly DeMuro explored the two primary types of Return on Investment and how they apply to Market Research firms.

  • Revenue enhancement / margin protection
  • Cost reduction

She provided real-world examples and discussed often overlooked opportunities for revenue enhancement and cost reduction. Finally, she showed you how you can measure Return on Investment and discuss the dangers and ‘cost’ of doing nothing. 

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