Say Cheese! Audio and Video in Market Research

Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.

Author Bio

Every day, consumers watch and create videos, send WhatsApp audio messages and take selfies. According to the 2016 Ericsson Mobility Report, video content will account for 70% of all mobile traffic by 2021, which represents an increase of 55% over the next 5 years.

Meanwhile the Market Research industry has experienced an increase in survey completion on participants’ mobile devices. The latest Grit 2016 Q4 Report highlights that 76% of MR organizations currently use mobile surveys, now a mainstream research channel.

In this webinar, Miguel Ramos, Product Marketing Manager at Confirmit investigated the fast-moving world of audio and video data capture in research studies, and how this can greatly benefit the quality of the insights. Miguel discussed the following topics:

  • Can audio and video and generate more survey responses compared to traditional text?
  • Are some participants more likely to answer via audio/video as opposed to text?
  • What are the different uses and benefits for CAPI and self-completion research projects using multimedia questions?

Watch this webinar for insightful and practical guide about using audio and video capture in research at both the strategic and practical level. 


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