Reaching Millennials – Lessons from Pokémon Go


holly demuro

holly demuro

Author Bio


Author Bio

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There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies. Unfortunately, millennials are constantly on the move and are rarely willing to dedicate much time to answering surveys questions. For researchers conducting quantitative studies, millennials’ lack of engagement in the research process can be a major challenge. 

In this webinar, Holly DeMuro, Product Marketing, Confirmit, addressed these challenges and discussed innovative solutions to engage millennials. She also:

  • Defined and profiled millennials 
  • Discussed the successes and failures of Pokémon Go and what researchers can learn (and borrow) from such social trends 
  • Identified best practice tips to help you drive millennial research participation and engagement 

 

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