QRS Market Research is the longest established independent data collection provider in the UK. The company undertakes many surveys that address sensitive or potentially contentious issues, and have an experienced, high-caliber team to gain respondents’ trust, enabling them to conduct meaningful interviews and gather true insight.
QRS is a long-time user of Confirmit Horizons and this case study highlights how the company has made innovative use of the platform in its CATI (Computer Assisted Telephone Interviewing) center to work within a rigorous set of protocols for a sensitive project for The Picker Institute.
Read this case study to learn how QRS was able to:
- Develop complex programming of questions so that free text responses could be collected and analyzed ‘in the moment’
- Automatically trigger email alerts from within the Confirmit CATI system when certain trigger words were used
- Deliver a fieldwork model that would be effective in meeting the challenges posed by the sensitive nature of the project.