Oath’s Consumer Analytics & Research


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Oath’s Consumer Analytics & Research

Oath’s Consumer Analytics & Research: Unlocking Value of Market Research through Configurable Insights

Dapresy provided an easy-to-use, visually engaging way to deliver both survey and non-survey data to Oath’s internal stakeholders. Oath unlocked value of Market Research through configurable insights.

ABOUT OATH’S CONSUMER ANALYTICS AND RESEARCH GROUP

The Oath Consumer Analytics & Research team (CA&R) is a centralized insights team infusing the voice of the consumer throughout Oath. 

They drive new insights through innovation in techniques, methodologies and analysis and provide the resulting data and insights to sales, product teams and brands across Oath’s various business units.

This includes measuring the effectiness and ROI of media for clients, developing and packaging high- value data and insights for clients and agencies, and generating unique insights into how people engage with its brands, content, advertising and each other.