MR in 2017: Agile and Automated

Wale Omiyale

Wale Omiyale

Author Bio

Wale Omiyale has over a decade’s experience in the Market Research industry and has a detailed understanding of the issues facing the industry. Wale works closely with some of the world’s leading MR agencies, helping them to implement innovative programs using the most up-to-date data collection channels and practices available. 

Author Bio

“More insight.” “Less time.” “Give me answers now.”

Demands from Market Research clients become tougher every year. 2016 has been no different and there’s no sign that 2017 will be easier. 

To accommodate this, Market Researchers need to build agile research programs which automate as much of the process as possible. With multi-mode data collection and mobile capabilities becoming the standard, the challenge is on to find new ways to communicate with respondents, while being able to deliver insights to customers in days, if not hours. 

In this webinar Wale Omiyale, SVP, Market Research at Confirmit, and Jon Puleston, VP of Innovation at Lightspeed looked at the tools available to Market Researchers striving to meet their customers’ needs in this ever-evolving industry. 

They discussed: 

  • The way in which automation will shape the future of our industry 
  • The role of multi-media in enabling researchers to gather richer data, faster
  • How emotion recognition software will begin to take off as models and methodologies evolve to support it
  • The importance of a seamless user experience to underpin all elements of Market Research as respondent expectations rise

Watch this webinar to learn how you can get ahead in 2017 and ensure that you meet your customers’ demands in the brave new – automated – world of MR.

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