An Innovative Approach to Fighting Survey Fatigue


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

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How many times this week have you been invited to provide feedback by a company you’ve recently bought from? Survey fatigue is an important topic in Market Research, as respondents often experience it, and data quality can suffer as a result.

Confirmit has compiled a set of best practices from our own expertise and discussions with leading Market Researchers to help you overcome challenges linked with survey fatigue. This white paper answers the following questions:

  • What challenges you consider across the whole survey lifecycle?
  • How can you reduce the survey length and ensure you only ask what’s needed?
  • What are key best practices for email invitations and reminders?
  • How do incentives come into play?

 

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