An Innovative Approach to Fighting Survey Fatigue

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Confirmit's best practices for fighting survey fatigue

How many times this week have you been invited to provide feedback by a company you’ve recently bought from? Survey fatigue is an important topic in Market Research, as respondents often experience it, and data quality can suffer as a result.



Confirmit has compiled a set of best practices from our own expertise and discussions with leading Market Researchers to help you overcome challenges linked with survey fatigue. This white paper answers the following questions:

  • What challenges you consider across the whole survey lifecycle?
  • How can you reduce the survey length and ensure you only ask what’s needed?
  • What are key best practices for email invitations and reminders?
  • How do incentives come into play?



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