Increasing Response Rates through Seamless Online and Offline Mobile Experiences


Sean Conry

Sean Conry

Author Bio

Sean works with strategic HR professionals and Employee Engagement experts to build world-class Voice of the Employee programs. With a technology, research and innovation background, Sean’s focus is on how to transform HR data into meaningful insights and action.


Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.

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Mobile has moved beyond its designation as a complementary survey channel, to a full-blown catalyst for Market Research business transformation.  

Getting maximum participation in your surveys is harder than ever, and customers, employees and participants want to take part when and where it suits them. The latest trend in Market Research is to increase response rates by combining online with offline mobile app research using a single survey.

In this webinar, Miguel Ramos, Subject Matter Expert, and Sean Conry, Senior Sales & Alliance Director, discussed the following topics:

  • Value of offering a seamless online and offline survey experience
  • Contextual insights that this approach can provide to research methodologies
  • Use cases for Market Research, Voice of the Customer and Voice of the Employee
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