In-the-Moment Research: The Past, Present and Future

Sarah Simon

Sarah Simon

Author Bio

With over 20 years’ experience in customer experience, Sarah’s passion lies in operationalizing the Voice of Customer to drive outstanding customer experiences. Her specialties include VoC architecture, developing linkages to business performance, reduction of customer defection and analyzing customer feedback to tell the customer’s story. Her expertise in VoC survey design has combined with omni-channel customer listening to structure sophisticated, customer-friendly VoC programs. 

Currently, she serves as VoC Consulting Director at Confirmit, where she combines her industry thought-leadership with customized needs-analysis to architect new feedback initiatives and corresponding customer experience strategies. She also runs diagnostics on existing programs to optimize structure and function to yield significant business insights from mature programs.

Author Bio


The market research industry has been through many changes in recent years, most of which have been propelled by advances in technology and changes in the way respondents engage with the world around them. 

Watch our webinar to explore, through examples, how in-the-moment research has changed in recent years and how to leverage today's technologies to:

  • Reach your respondents at multiple touch points
  • Gather feedback at the most important times during the experience
  • Utilize media to increase data accuracy and respondent engagement

Our presenters, Roddy Knowles, Director of Mobile Research, Research Now and Sarah Simon, Senior Solutions Consultant, Confirmit, explored the future of in-the-moment research and how technologies like geofencing and beacons have the power to enhance the in-store shopping experience and to drive more meaningful feedback.


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