How to Bring Efficiencies to Your CATI Center


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

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In an increasingly time-compressed and demanding Market Research environment, Market Researchers and CATI (Computer Assisted Telephone Interviewing) center managers must focus on keeping CATI projects on time and on budget to remain competitive. To achieve this, it’s vital to centralize data collection and automate the processes that enhance interviewer productivity. 

In this webinar on CATI data collection, David Dobson, Director of Global Business Applications at GfK, shared his tried-and-tested approaches to building an efficient, effective CATI center and discuss the value of a centralized global data collection strategy at GfK.

Miguel Ramos, Subject Matter Expert at Confirmit highlighted how new CATI capabilities including Redial, Reconnect and Seamless Survey Switching, have been designed to improve the flow and flexibility of CATI interactions so you can deliver greater productivity and increased insight.

 

 

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