Global Respondent Participation: The Real Story


Wale Omiyale

Wale Omiyale

Author Bio

Wale Omiyale has over a decade’s experience in the Market Research industry and has a detailed understanding of the issues facing the industry. Wale works closely with some of the world’s leading MR agencies, helping them to implement innovative programs using the most up-to-date data collection channels and practices available. 


Author Bio

The groundbreaking GRIT Consumer Participation in Research study provides key findings on research participation globally. Respondents are the lifeblood of market research, and knowing how to reach, engage and understand people is at the very core of impactful insights.

Listen to the panel of experts, joined by Wale Omiyale, VP Business Development at Confirmit, as they discuss the results and implications of the GRIT CPR study and how it can help researchers understand and improve consumer participation.

Topics include: 

  • An increasing shift in mobile respondents
  • How and when to incentivize respondents
  • How to gauge sample quality
  • The state of online research in emerging markets

 

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