GRIT Report: Findings from the Q3-Q4 2015 GreenBook Research Industry Trends Report

Wale Omiyale

Wale Omiyale

Author Bio

Wale Omiyale has over a decade’s experience in the Market Research industry and has a detailed understanding of the issues facing the industry. Wale works closely with some of the world’s leading MR agencies, helping them to implement innovative programs using the most up-to-date data collection channels and practices available. 

Author Bio

The GRIT Report has historically focused on the impending evolution of the market research industry. In this edition of the report, we fully embrace that the revolution has arrived and the evolution has just begun. This webinar will provide an overview of the implications of the Q3-Q4 GreenBook Research Industry Trends (GRIT) Report.

A panel of experts, including Wale Omiyale, SVP Sales, Market Research, EMEA & APAC, shared their knowledge and perspectives as GreenBook’s Lenny Murphy lead them through an exploratory conversation focused on the latest GRIT findings. Over 1,400 researchers shared their thoughts and opinions on a variety of new topics— panel provider satisfaction, professional development, industry transformation, and successful partnerships.

Watch this webinar to hear exactly where the insights industry is headed, and how you can emerge successfully from the evolution. 

In this webinar you will learn:

  • A candid preview discussion of the topics covered in the upcoming GRIT report
  • Key updates on multiple market research hot topics
  • New additions to the report and how they affect the market research industry


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