Face it: Emotion Recognition is the Future of Market Research


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

In research, we rely heavily on asking people to share their opinions. We strive to understand what makes them tick, what factors prompt their behavior, and ultimately how we can drive that behavior in a direction that benefits the business we represent. 

Considering that some sources claim that up to 90% of all purchase decisions are made subconsciously, we have to dive deeper into the consumer’s subconscious mind, especially their unfiltered and unbiased emotional responses. As futuristic as that idea may seem, technology has made it possible today. 

In this webinar, Gabi Zijderveld, Vice President of Marketing and Product Strategy for Affectiva joined Confirmit Senior Product Manager, Andrew Slutter, to discuss:

  • The importance of Emotion in research
  • The emergence of Emotion Recognition technology
  • How researchers can complement their existing research methods with Emotion Recognition technology

Watch this on-demand webinar to learn the value of emotion in research and how you can innovate your approach to dive deeper into the mind of the consumer. 

 


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