Face it: Emotion Recognition is the Future of Market Research


Andrew Slutter

Andrew Slutter

Author Bio

Andrew Slutter is a Senior Product Manager at Confirmit, where he is responsible for Confirmit’s global technology partner ecosystem and 3rd-party data integrations.  Andrew has over 14 years of experience in product management and software product development across a range of high-tech industries.


Gabi Zijderveld

Gabi Zijderveld

Author Bio

Gabi Zijderveld is Vice President of Marketing and Product Strategy for Affectiva. At Affectiva Gabi leads all marketing, including product strategy, expansion into new markets, and growing industry awareness for Emotion AI technology. Over the past twenty years Gabi has held a number of marketing, product management, channel and international positions at ON Technology, Dragon Systems, Be Free, Centra and Segue Software. Prior to joining Affectiva, Gabi was at IBM where she first led a product management team and then worldwide marketing for Linux and Open Virtualization. Gabi has a graduate degree in Art History and Archeology from Utrecht University in The Netherlands.

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In research, we rely heavily on asking people to share their opinions. We strive to understand what makes them tick, what factors prompt their behavior, and ultimately how we can drive that behavior in a direction that benefits the business we represent. 

Considering that some sources claim that up to 90% of all purchase decisions are made subconsciously, we have to dive deeper into the consumer’s subconscious mind, especially their unfiltered and unbiased emotional responses. As futuristic as that idea may seem, technology has made it possible today. 

In this webinar, Gabi Zijderveld, Vice President of Marketing and Product Strategy for Affectiva joined Confirmit Senior Product Manager, Andrew Slutter, to discuss:

  • The importance of Emotion in research
  • The emergence of Emotion Recognition technology
  • How researchers can complement their existing research methods with Emotion Recognition technology

Watch this on-demand webinar to learn the value of emotion in research and how you can innovate your approach to dive deeper into the mind of the consumer. 

Download
 

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