Exploring the Future of Market Research: Getting to Big Data


Holly Carter

Holly Carter

Author Bio


Author Bio

Big Data. It’s quite a fancy buzz word that many research clients like to throw around! But it’s often just a client’s way of saying “get me deeper insights”. For most research companies, however, the idea of looking to big data for deeper insights results in more questions than answers. 

In this webinar, Holly DeMuro, Product Marketing Director, Confirmit examined the current research environment, explored new and emerging technologies, current use cases, and then identifed innovative ways Market Research companies like yours can leverage bigger data to fulfill your clients’ demands and drive your research offerings into the future. She talked about:  

  • Leveraging data from new technologies such as the IoT, Beacon/GPS 
  • Identifying deeper insights by integrating data from clients’ internal systems and external sources
  • Visualizing your findings to make them understandable and actionable for your clients
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