Delivering comprehensive, action-orientated and transparent research programs is at the heart of rc - research & consulting GmbH’s approach to business. Since its foundation in 2002, the company has quickly established itself as a trusted advisor for research-led programs at a national and global level.
rc also had its own specific requirements that needed the support of world-leading software. It required a solution that could:
- Support true multi-channel projects since it conducts research across a variety of channels, primarily telephone and the web.
- Support multi-language projects to run a range of global programs, such as brand steering for international household names.
- Comply with increasingly stringent European Data Protection laws. Working with a provider that could ensure data security was therefore paramount.
All these requirements combined to create a complex set of prerequisites for rc’s search for the right Market Research technology on which to build their business.