CrossTab Case Study

Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 

Author Bio

Providing global Market Research organizations with a complete, one-stop solution for outsourced Market Research services requires a clear understanding about all the operational and project management solutions that MR agencies need so they can focus on their core business. It also requires complete confidence in the systems that deliver these services and use of the most appropriate technology for each client to support specific research objectives.



Cross-Tab has not only taken these two major business drivers on board by transforming the way that Market Research is carried out in the Indian market, it has also invested in world class solutions in order to offer excellent Market Research services with offshore economies.

In this case study, you'll learn how Crosstab was has used Confirmit Horizons to deliver large, sophisticated research programs knowing that the platform's scalability, security and resilience will support them across their 26 markets.

Research and consulting firms approach Cross-Tab from North America, Europe and more recently Asia to benefit from its suite of integrated offline and online services. In order to provide end-to-end management of multinational research projects, from scripting and data collection through to analysis and reporting, Cross-Tab has to reassure its customers that their outsourced projects are in safe hands. Amit Gupta, senior vice president at Cross-Tab explains that: “Expertise and reliability are at the top of the list of essential requirements for our customers.

Our team of researchers offers the in-depth knowledge and breadth of skills that our customers require from an outsourcing specialist. However we also have to be able to guarantee that the platforms we use can offer the functionality and scalability that is vital for multi-mode, multi-country, multi-lingual projects. “Although we offer entirely platform-agnostic advice to each customer for each project, we’ve found that customers often prefer that we use solutions with a proven track record and that they are familiar with themselves,” adds Gupta. It is for exactly this reason that Cross-Tab identified Confirmit Horizons as the ideal platform for large, complex MR projects and became one of the first Confirmit Horizons licensees in Asia close to a decade ago. Approximately 75 members of the scripting team have been trained to use Confirmit Horizons which is the platform of choice for the majority of all complex research projects that Cross-Tab carries out.

We believe that Confirmit Horizons is the gold standard in the industry today and that the software lends itself extremely well to the complexity that some projects require so it’s the best solution for many of our customers. said Gupta.

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