Challenging the Status Quo: Driving CATI Operations to the Next Level


Confirmit Team

Confirmit Team

Author Bio

Confirmit’s dedicated teams work to deliver world-leading customer experience, Voice of the Employee and Market Research solutions. 


Author Bio

Technology is at the heart of CATI operations. It facilitates your staff’s workflows, helps you deliver on the promises you’ve made to clients, and drives management decisions. Subpar system performance and technical limitations can have dire consequences for your business.

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So, when was the last time you thoroughly evaluated the technology that supports your CATI operations? Perhaps, it’s time to assess whether or not the technology supporting your CATI operations fosters optimal efficiency, productivity, and scalability for your business.

 

Driving CATI Operations to the Next Level 

Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for improvement? 
For example, when was the last time you thoroughly evaluated the technology that supports your CATI operations? Sure, you monitor KPIs and metrics. And perhaps, those indicators tell you everything is just fine. Unfortunately, “just fine” rarely (if ever) equates to revenue growth and a future-proof business. 
Technology is at the heart of CATI operations. It facilitates your staff’s workflows, helps you deliver on the promises you’ve made to clients, and drives management decisions. Subpar system performance and technical limitations can have dire consequences for your business. Consider the following: 
 
  • Cost of system downtime 
  • Cost for each minute an interviewer wastes on inefficient workflows 
  • Cost of not being able to rapidly scale your technology up or down based on demand 
  • Cost of not being able to take advantage of new opportunities because your technology cannot handle it. 
Perhaps, it’s time to assess whether or not the technology supporting your CATI operations fosters optimal efficiency, productivity, and scalability. This workbook will guide you through the process of assessing your current CATI technology and provide best practice advice on steps you can take to drive your CATI operations to the next level.

 

Download our new workbook Challenging the Status Quo: Driving CATI Operations to the Next Level to perform a guided assessment of your current CATI technology and learn the best practices to make your CATI operations a success.

 


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