Can You Do It Faster? Automation in Market Research

Miguel Ramos

Miguel Ramos

Author Bio

With more than 15 years of experience in mobile technologies, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both VOC and MR. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI.

Author Bio

End users of research are more demanding than ever. They need insights to drive business decisions now. Sooner than now, if possible. 

The Market Research industry has been focused on meeting this ever-growing demand for years, but new opportunities to automate repetitive activities are emerging that will revolutionize the market. By using technology that allows researchers to shorten timelines and bring faster turnarounds to clients, MR agencies can focus on high-value processes that differentiate their offerings. 

In this webinar, Miguel Ramos, Product Marketing Manager at Confirmit investigated the fast-moving world of MR automation. He answered the following questions: 

  • What is the value of automation to Market Research?
  • Can we really automate without compromising quality?
  • What’s the client-side perspective of automation?
  • What can we actually use now?

Watch this webinar for this insightful and practical guide to automation to find out how your MR activities can benefit from taking the human element out of low-value tasks.


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