Blurring the Digital and Physical Lines in Research


Holly DeMuro

Holly DeMuro

Author Bio

Product Marketing Manager, Holly DeMuro holds two bachelors’ degrees in business and marketing and an MBA. With nearly 20 years’ experience in business and technology, Holly brings a wealth of insight into the application of Market Research and the customer experience.


Author Bio

As technology advances, the line between the physical and digital consumer experience is blurring across all industries. For example, more people are shopping online than ever before. Even inside brick-and-mortar stores, 82% of shoppers consult their smartphone regarding purchases they're about to make. And, it’s not just in retail. Digital banking capabilities have moved an increasing number of transactions from local branches to desktop or hand-held devices. In travel and hospitality, vacations are increasingly being booked partly or even entirely through mobile apps. 

Both pure digital and merged digital/physical interactions provide researchers and corporations with new opportunities to gain deeper insight into the mind of the consumer. But these are not just another channel for data collection or feedback. As the lines between the digital and physical worlds continue to blur, leveraging these channels appropriately is rapidly becoming an absolute must to remain competitive in your industry. 

In this webinar, Holly DeMuro, Product Marketing Manager, Confirmit discussed a variety of ways companies can maximize the depth and quality of data and consumer feedback, leveraging both pure digital and merged digital/physical channels, including: 

  • Collecting feedback and consumer data through your website
  • Leveraging apps to collect consumer data and feedback in real time
  • Making the most of beacon and location technologies to facilitate in-the-moment feedback
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