ABOUT BIOINFORMATICS
BioInformatics LLC provides critical market intelligence to major suppliers serving the life science, medical device and pharmaceutical industries. It operates the world’s largest market research panel of 85,000 medical and scientific professionals who use advanced instrumentation and supplies in their laboratories.Panel members offer valuable insights via periodic studies about products and services, their markets and competitors.
THE CHALLENGE
For years, BioInformatics was a publisher of off-the-shelf reports. It would poll its panel of scientists, produce the reports and then sell PDF versions to clients. About five years ago, new successes transformed the business into one that provided custom research and advisory services. However, its report delivery hadn’t evolved, and the team soon became stretched to capacity by large numbers of custom research requests.