Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. Each division within Siemens constantly looks for ways to increase efficiencies and grow its customer base.
There’s a lot of talk about the Internet of Things (IoT) at the moment. As tech gets smaller and smarter, so grows the network of physical objects that communicate and interact with the external environment, logging data about almost anything and everything.
What does that mean for insight?
When it comes to reporting, analysis and driving action, I think it’s safe to say, we’ve got it covered! Confirmit’s comprehensive reporting and action suite, including ReportalTM, Active Dashboards, Instant Analytics, Discovery Analytics, and Action Management, provides organizations with access to everything they need.
A 360 degree view of customers from a data perspective is great. But it's increasingly important to understand how your customers interact with you through the entire lifecycle.
As part of Confirmit's 20th Anniversary Eric Kelce shares his story as part of the "20 Years, 20 Stories" blog series.
How many times this week have you been invited to provide feedback by a company you’ve recently bought from? Survey fatigue is an important topic in Market Research, as respondents receive ever-increasing requests for feedback - and data quality can suffer as a result.
Screwfix is the UK’s largest multi-channel supplier of trade tools, plumbing, electrical, bathrooms and kitchens. The nature of the Screwfix operation means that understanding the customer experience at every touchpoint is essential in ensuring consistently high levels of service, and in identifying potential areas of customer frustration. To achieve this, Screwfix undertook a Voice of the Customer (VoC) program with Confirmit.
indeana is a small agency that specializes in all aspects of online Market Research - from questionnaire design, best practice approaches, field work and data collection, through to advanced analysis and reporting. As well as the large, highly-resourced Market Research agencies, indeana was also competing with a number of free-to-use but rudimentary online survey applications that had started to spring up.
How many times this week have you been invited to provide feedback by a company you’ve recently bought from? Survey fatigue is an important topic in Market Research, as respondents often experience it, and data quality can suffer as a result. Confirmit has compiled a set of best practices from our own expertise and discussions with leading Market Researchers to help you overcome challenges linked with survey fatigue
While customers perceive three dimensions of an experience; success, effort, and emotion, Temkin Group research shows that companies are weakest when focusing on emotion. And it's a real problem, because emotion is the most significant driver of customer loyalty. The good news is now both B2B and B2C companies are beginning to recognize how the role of customer emotion plays into the buying cycle.
Best-in-Class organizations differentiate themselves from the competition by using customer feedback data to guide business activities, but in order for them to be effective, they need a feedback collection strategy that reaches across all critical touch points and examines what customers are saying even when we don’t ‘ask’ them
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