Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.
Last month Confirmit's Phil Durand presented a webinar titled “Too Much Data? Time to Untangle the Web”. During the session,...
Transformational Change, a worthy goal indeed!
But seriously, is it achievable? How do we as Customer Experience (CX) practitioners, help our organizations understand that a CX program CAN support transformational change, seriously!
As technology advances, the line between the physical and digital consumer experience is blurring across all industries. For example, more people are shopping online than ever before. Even inside brick-and-mortar stores, 82% of shoppers consult their smartphone regarding purchases they're about to make. And, it’s not just in retail. Digital banking capabilities have moved an increasing number of transactions from local branches to desktop or hand-held devices. In travel and hospitality, vacations are increasingly being booked partly or even entirely through mobile apps.
Question: What is the common thread that drives successful customer experience programs, regardless of business size, shape or industry?
Answer: They have developed and actively manage a CX strategy.
End users of research are more demanding than ever. They need insights to drive business decisions now. Sooner than now, if possible.
The Market Research industry has been focused on meeting this ever-growing demand for years, but new opportunities to automate repetitive activities are emerging that will revolutionize the market. By using technology that allows researchers to shorten timelines and bring faster turnarounds to clients, MR agencies can focus on high-value processes that differentiate their offerings.
Corporations conducting Voice of the Customer/Voice of the Employee surveys and Market Researchers often struggle with declining survey response rates and low respondent engagement. To combat those challenges, it is extremely important to create surveys that are fun, engaging, and reduce mid-survey respondent fatigue. To that end, research has shown that generalist market researchers, for example, can spend up to 17% of their total working time designing and programming surveys. With these factors in mind, it is imperative that survey designers have the tools they need to create highly engaging surveys, quickly and easily.
As the face of your company, the contact center represents an exceptional opportunity to capture the Voice of the Customer and drive improvements that hit the bottom line. But how do you build a case to implement such a program in an area that’s so heavily based on existing performance metrics? The answer lies in making a clear, financial business argument to your C-suite and ensuring you have a well-defined set of performance objectives.
The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and Market Research businesses in particular.
Did you know that the average company uses at least eight channels to capture customer data? Unfortunately, Aberdeen Research shows that 85% of companies aren’t using that data effectively.
Of course, that means that a few leading companies are getting it right. They do so by building integrated voice of the customer (VoC) programs that turn customer data into concrete actions. Their approach results in satisfied customers and a measurable increase in customer spend.
Customer feedback. Call center records. Social media postings. CRM data. Financial and operational information. One thing that many Voice of the Customer programs don’t need is more data. In fact, most organizations are in danger of becoming ever more tangled up in the data they already have, as they struggle to understand the meaning of it all in order to drive business change and success.
Let’s face it, we’re in business to make a profit, right? In today’s competitive marketplace you need to be sure that every investment, be it in time or money, has a positive return. But, sometimes it seems that this is all easier said than done. For example, where can a Market Research firm hope to ‘find’ Return on Investment? How can they grow that ROI? And most of all, how can all this be measured?
In this webinar on CATI data collection, David Dobson, Director of Global Business Applications at GfK, and Miguel Ramos, Subject Matter Expert at Confirmit shared tried-and-tested approaches to building an efficient, effective CATI center, and highlighted how new CATI capabilities have been designed to improve the flow and flexibility of CATI interactions so you can deliver greater productivity and increased insight.
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