VoC, VoE and Market Research Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


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holly demuro
By holly demuro
06/28/2017
Jason Bryce
Jason Bryce

While traditional surveys are a powerful medium for collecting feedback from customers, employees, and the wider market, they may not always facilitate the depth of insight you need to take your business to the next level. The deepest insights often lie hidden in unstructured, freeform content stored within open-ended survey responses, internal business systems, and scattered across the Internet.

 

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Miguel Ramos
By Miguel Ramos
06/15/2017

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It’s so 2010. 

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Tim Barker
By Tim Barker
06/14/2017
Dave King
Dave King

Building a business case for a Voice of the Customer program is a daunting task. Successful programs have a big impact on organizations. That means they have a high profile and affect people at all levels. Getting a VoC program approved could make you a superhero, but there are also real risks. So where do you start? How do you maximize your chance of success?

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Stacey Nevel
By Stacey Nevel
06/06/2017

Canon Solutions America's Enterprise Managed Services Division is committed to being a customer experience leader. Their Voice of the Customer program drives innovation, transformation and loyalty that enables the company to deliver continuous improvement across the board.

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Claire Sporton
By Claire Sporton
05/24/2017

You’ve probably got a customer experience program. Most companies do. 

And if you’ve got a program, you’ve probably got a vision. Which is nice. 

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holly demuro
By holly demuro
05/18/2017

Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat. 

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Miguel Ramos
By Miguel Ramos
05/09/2017

Every day, consumers watch and create videos, send WhatsApp audio messages and take selfies. According to the 2016 Ericsson Mobility Report, video content will account for 70% of all mobile traffic by 2021, which represents an increase of 55% over the next 5 years.

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holly demuro
By holly demuro
04/26/2017

Big Data. It’s quite a fancy buzz word that many research clients like to throw around! But it’s often just a client’s way of saying “get me deeper insights”. For most research companies, however, the idea of looking to big data for deeper insights results in more questions than answers. 

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Phil Durand
By Phil Durand
04/20/2017

In the business-to-business world, the concept of Voice of the Customer is gaining momentum. But despite good intentions, and the opportunity for increased revenue from both new and existing customers, building a successful VoC program in a B2B organization can be a challenge.

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Claire Sporton
By Claire Sporton
03/30/2017

Transformational Change, a worthy goal indeed! 

But seriously, is it achievable? How do we as Customer Experience (CX) practitioners, help our organizations understand that a CX program CAN support transformational change, seriously!

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