VoC, VoE and Market Research Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


88
Sarah Simon
By Sarah Simon
03/16/2017

Question: What is the common thread that drives successful customer experience programs, regardless of business size, shape or industry? 

Answer: They have developed and actively manage a CX strategy.

Read More

Miguel Ramos
By Miguel Ramos
03/08/2017

End users of research are more demanding than ever. They need insights to drive business decisions now. Sooner than now, if possible. 

The Market Research industry has been focused on meeting this ever-growing demand for years, but new opportunities to automate repetitive activities are emerging that will revolutionize the market. By using technology that allows researchers to shorten timelines and bring faster turnarounds to clients, MR agencies can focus on high-value processes that differentiate their offerings. 

Read More

Holly DeMuro
By Holly DeMuro
02/23/2017
Paul Quinn
Paul Quinn

Corporations conducting Voice of the Customer/Voice of the Employee surveys and Market Researchers often struggle with declining survey response rates and low respondent engagement. To combat those challenges, it is extremely important to create surveys that are fun, engaging, and reduce mid-survey respondent fatigue. To that end, research has shown that generalist market researchers, for example, can spend up to 17% of their total working time designing and programming surveys. With these factors in mind, it is imperative that survey designers have the tools they need to create highly engaging surveys, quickly and easily. 

Read More

Sarah Simon
By Sarah Simon
02/21/2017

As the face of your company, the contact center represents an exceptional opportunity to capture the Voice of the Customer and drive improvements that hit the bottom line. But how do you build a case to implement such a program in an area that’s so heavily based on existing performance metrics? The answer lies in making a clear, financial business argument to your C-suite and ensuring you have a well-defined set of performance objectives. 

Read More

Miguel Ramos
By Miguel Ramos
02/16/2017

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and Market Research businesses in particular.

Read More

Stacey Nevel
By Stacey Nevel
02/09/2017

Did you know that the average company uses at least eight channels to capture customer data? Unfortunately, Aberdeen Research shows that 85% of companies aren’t using that data effectively. 

Of course, that means that a few leading companies are getting it right. They do so by building integrated voice of the customer (VoC) programs that turn customer data into concrete actions. Their approach results in satisfied customers and a measurable increase in customer spend.

Read More

Phil Durand
By Phil Durand
01/19/2017

Customer feedback. Call center records. Social media postings. CRM data. Financial and operational information. One thing that many Voice of the Customer programs don’t need is more data. In fact, most organizations are in danger of becoming ever more tangled up in the data they already have, as they struggle to understand the meaning of it all in order to drive business change and success.

Read More

Holly DeMuro
By Holly DeMuro
01/17/2017

Let’s face it, we’re in business to make a profit, right? In today’s competitive marketplace you need to be sure that every investment, be it in time or money, has a positive return. But, sometimes it seems that this is all easier said than done. For example, where can a Market Research firm hope to ‘find’ Return on Investment? How can they grow that ROI? And most of all, how can all this be measured?

Read More

Leslie Albright
By Leslie Albright
01/05/2017

The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession. The Q3-Q4 2016 edition of the GRIT Report was created to help insights professionals like you better understand where the industry is heading so you can make the right decisions for your organization.

Read More

Claire Sporton
By Claire Sporton
12/15/2016
Sam Stern
Sam Stern

Customer experience has hit the mainstream and with 2017 just around the corner, it’s time to start thinking about what the next developments will be for CX professionals. While the Voice of the Customer delivers huge insights in to the customer experience, simply gathering feedback and making tactical changes just isn’t enough anymore. We need to drive viral, transformational change. And we need to start now. 

Read More

  PREVIOUS  |  PAGE OF 7  |  NEXT  

Subscribe to Our Newsletter