VoC, VoE and Market Research Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.

Phil Durand
By Phil Durand

Customer feedback. Call center records. Social media postings. CRM data. Financial and operational information. One thing that many Voice of the Customer programs don’t need is more data. In fact, most organizations are in danger of becoming ever more tangled up in the data they already have, as they struggle to understand the meaning of it all in order to drive business change and success.

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Confirmit Team
By Confirmit Team

With Confirmit Survey Designer, you can create surveys leveraging a huge range of features to increase response rates, including dozens of innovative question types, multimedia clips, and a powerful array of feedback methods, all designed to engage your audiences and capture the insights you need.

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Confirmit Team
By Confirmit Team

Cognita is a worldwide group of more than 65 private schools in Europe, Latin America and South- East Asia. Part of the company’s mission is to respect the individuality of each school to ensure they retain their own unique ethos, with curricula and programs tailored to the needs of the parents and children it serves.

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Celeste Hopkins
By Celeste Hopkins

As part of Confirmit's 20th Anniversary Celeste Hopkins shares her story as part of the "20 Years, 20 Stories" blog series.

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Elizabeth MacLaughlin
By Elizabeth MacLaughlin

As part of Confirmit's 20th Anniversary Elizabeth MacLaughlin shares her story as part of the "20 Years, 20 Stories" blog series.

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Steve Sutherland
By Steve Sutherland

As part of Confirmit's 20th Anniversary Steve Sutherland shares his story as part of the "20 Years, 20 Stories" blog series.

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Claire Sporton
By Claire Sporton
Sam Stern
Sam Stern

Customer experience has hit the mainstream and with 2017 just around the corner, it’s time to start thinking about what the next developments will be for CX professionals. While the Voice of the Customer delivers huge insights in to the customer experience, simply gathering feedback and making tactical changes just isn’t enough anymore. We need to drive viral, transformational change. And we need to start now. 

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Andrew Slutter
By Andrew Slutter

If a picture paints a thousand words, how many words does a video capture? As research and feedback professionals push the boundaries of data collection to deliver deeper, richer insights, video has come to the forefront of engaging with respondents. Whether you are focused on Market Research, Voice of the Customer or Voice of the Employee programs, the addition of video to get to the heart of your audience’s attitudes and opinions offers extraordinary potential.

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By Forrester

Despite growing interest, many businesses still pay only lip service to customer experience (CX), leaving experience improvements either underfunded or on the cutting-room floor.

To help CX pros change that, Forrester developed a new report providing the key arguments you need to convince their colleagues and executives that CX is critical to business success. And, we’d like to share this report with you so you can learn how to drive home the value of strong customer experience with all of your stakeholders.

Click here to download the report at no cost today!

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Chris Brown
By Chris Brown
Bruce Temkin
Bruce Temkin

Does your organization rely on common metrics like Net Promoter Score®, Overall Satisfaction, and Customer Effort Score to measure customer experience? Have you started incorporating the increasingly popular customer emotion into your measurement? Do you use different metrics for transactional and relationship measurement? 


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