VoC, VoE and Market Research Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


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Confirmit Team
By Confirmit Team
01/18/2017

With Confirmit Survey Designer, you can create surveys leveraging a huge range of features to increase response rates, including dozens of innovative question types, multimedia clips, and a powerful array of feedback methods, all designed to engage your audiences and capture the insights you need.

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Holly DeMuro
By Holly DeMuro
01/17/2017

Let’s face it, we’re in business to make a profit, right? In today’s competitive marketplace you need to be sure that every investment, be it in time or money, has a positive return. But, sometimes it seems that this is all easier said than done. For example, where can a Market Research firm hope to ‘find’ Return on Investment? How can they grow that ROI? And most of all, how can all this be measured?

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Confirmit Team
By Confirmit Team
01/17/2017

QRS Market Research is the longest established independent data collection provider in the UK. The company undertakes many surveys that address sensitive or potentially contentious issues, and have an experienced, high-caliber team to gain respondents’ trust, enabling them to conduct meaningful interviews and gather true insight.

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Leslie Albright
By Leslie Albright
01/05/2017

The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession. The Q3-Q4 2016 edition of the GRIT Report was created to help insights professionals like you better understand where the industry is heading so you can make the right decisions for your organization.

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Celeste Hopkins
By Celeste Hopkins
12/23/2016

As part of Confirmit's 20th Anniversary Celeste Hopkins shares her story as part of the "20 Years, 20 Stories" blog series.

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Elizabeth MacLaughlin
By Elizabeth MacLaughlin
12/22/2016

As part of Confirmit's 20th Anniversary Elizabeth MacLaughlin shares her story as part of the "20 Years, 20 Stories" blog series.

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Steve Sutherland
By Steve Sutherland
12/19/2016

As part of Confirmit's 20th Anniversary Steve Sutherland shares his story as part of the "20 Years, 20 Stories" blog series.

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Wale Omiyale
By Wale Omiyale
12/08/2016

“More insight.” “Less time.” “Give me answers now.”

Demands from Market Research clients become tougher every year. 2016 has been no different and there’s no sign that 2017 will be easier. 

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Andrew Slutter
By Andrew Slutter
12/06/2016

If a picture paints a thousand words, how many words does a video capture? As research and feedback professionals push the boundaries of data collection to deliver deeper, richer insights, video has come to the forefront of engaging with respondents. Whether you are focused on Market Research, Voice of the Customer or Voice of the Employee programs, the addition of video to get to the heart of your audience’s attitudes and opinions offers extraordinary potential.

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Confirmit Team
By Confirmit Team
12/02/2016

As the Market Research industry evolves and develops with the changing times, we need to develop new norms and methodologies to ensure we stay relevant and continue to deliver the insights that research buyers demand and need. The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day.

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