CX, VoE and MR Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Customer Experience, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


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Confirmit Team
By Confirmit Team
01/22/2020

The annual Customer Experience Predictions report helps CX practitioners plan ahead as they position their businesses to exceed the ever-changing expectations of their customers.

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Confirmit Team
By Confirmit Team
01/17/2020

Everyone is sick of surveys - and for good reason. It’s hard to buy so much as a cup of coffee without receiving a survey about it, and customers just don’t believe you’re really listening. Be honest, are your surveys really driving change? Exactly. CX teams need to step away from the survey and seek our new means of survival. 

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Confirmit Team
By Confirmit Team
01/17/2020

Customer experience is at a crossroads. For years it has been hailed as the silver bullet. The approach that will overcome product and price homogeneity and create meaningful differentiation that drives loyalty. And, in theory, that’s all still the case. 

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Confirmit Team
By Confirmit Team
01/09/2020

A Voice of the Customer (VoC) program can have a measurable financial impact for organizations by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. The Confirmit ROI calculator enables Customer Experience professionals to measure the potential benefits of implementing a VoC program in their organization. A flexible and comprehensive tool that models returns based upon specific business scenario, the ROI calculator evaluates improvements in metrics across five corporate departments, Marketing, Customer Service, Human Resources, Compliance, Finance/IT.

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Confirmit Team
By Confirmit Team
01/12/2019

Customer experience professionals always want to know more. It’s in our nature. What are customers thinking? What do they want more of? Did they like our staff? Were they disappointed? The list of questions can get out of hand quickly. With attention spans short and too many surveys for customers to respond to, we need to reign ourselves in a bit and look at what we already have right in front of our noses. 

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Confirmit Team
By Confirmit Team
12/21/2018

Customer feedback has long been used by organizations as a way of surfacing insights to help them refine and improve their support, services and products. But there is another similarly important source of insight also on the doorstep of organizations – their employees.

MyCustomer and Confirmit's new research report hones in on some key areas of Voice of the Employee programs and their link to CX.

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Confirmit Team
By Confirmit Team
12/18/2018

This Customer Experience (CX) Predictions report, including insights from Confirmit, provides intelligence to support CX practitioners creating their customer experience strategies.

These 2019 predictions are based on primary research and in-depth conversations with customer experience leaders. They show the natural evolution of CX as many of these take our 2018 predictions to their next level.The trends we highlight have been selected using guidance from a base of 200 customer experience professionals.

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Confirmit Team
By Confirmit Team
12/18/2018

Over the past few years, focus on Customer Experience and Voice of the Customer programs has increased dramatically. For many organizations, particularly those for whom product and price differentiation are challenging, Customer Experience (CX) has been touted as the silver bullet that will drive success. CX budgets have grown, Chief Customer Officers been recruited, and a seemingly endless stream of customer surveys deployed.

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Confirmit Team
By Confirmit Team
09/20/2018

An experience is taking place between your brand and your customers, whether you intend it or not.

A survey by B2B Marketing in June 2018 exposed the lack of understanding and focus on Customer Experience that exists in many B2B organizations, with most reporting it as siloed, or even non-existent. Yet, two-thirds of marketers surveyed intend to place more emphasis on CX in the next 12 months compared to the past year, and more than a quarter say it will be their highest priority in the year ahead.

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Confirmit Team
By Confirmit Team
08/16/2018

Analytics in general is about understanding data, deriving insights based on this data in order to achieve a specific purpose. When it comes to CX Analytics, this purpose is to understand customers better and the experience you as a brand deliver to these customers. When done right, CX Analytics empowers you to go beyond graphs and charts, and actually tell a story. The story that will convince the right people in your organization to do things differently, to advocate on behalf of the customer, and ultimately to drive better business results.

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