Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.
Mobile has moved beyond its designation as a complementary survey channel, to a full-blown catalyst for Market Research business transformation.
Getting maximum participation in your surveys is harder than ever, and customers, employees and participants want to take part when and where it suits them. The latest trend in Market Research is to increase response rates by combining online with offline mobile app research using a single survey.
Every day, 2.5 quintillion bytes of data are created. Despite this wealth of data, business leaders continue to complain that they don’t have the insights they need and demand more than ever before from Market Research organizations. They want game-changing insights in real time. According to Confirmit, this should be viewed as an opportunity for Market Researchers, rather than a threat. With the right tools, they can automate and streamline their processes while providing their clients with high-quality research in a clear and easily understandable format that drives action and business results.
Why do some businesses just seem to “get” customer experience, while others struggle despite huge effort and resources? Is there a “secret sauce”, a few drops of which will guarantee the success of every program? Unfortunately the “secret sauce” is still not available on the supermarket shelves, but there are some startling similarities when you look at award winning Customer Experience programs. What can we learn from the best of the best?
Recent developments in Omnichannel marketing have given customers new touchpoints, requiring brands to track and manage customer interactions across these different channels, and deliver a personalized and consistent experience every time.
The Confirmit ACE Awards program celebrates outstanding achievement in Voice of the Customer and customer experience. The case studies featured in our ACE Award Winners’ Showcase demonstrate how the Voice of the Customer has the power to drive an organization forward, delivering positive customer experiences, changing business culture, and generating significant Return on Investment.
Employee engagement is an increasingly important concern for many organizations -- and with good reason as improved engagement correlates with reduced turnover and improved business outcomes. In the past, companies generally measured employee engagement with an annual or biennial HR survey gauging employee attitudes and opinions toward their employer.
Your customer experience strategy depends on a customer-centric culture. So you need to ensure that your people are willing, skilled and able to execute what is asked of them. Most importantly they need to know what you are doing within your CX strategy, why you’re doing it, the benefit to them in supporting it.
If you are like most companies, ensuring you meet and exceed customer expectations is a top priority. This begins with eliminating data silos and empowering employees with relevant insights that build long-lasting customer relationships. But gaining a 360-degree view of the customer experience can be a challenge.
Confirmit AskMe™ is an app that allows participants to take part in multimedia or text surveys without an internet connection – wherever and whenever it suits them. Create your branded survey and send just one link so participants can take part online or download the app and complete in any location, any time. The full power of the Horizons survey engine is available on Android and iOS.
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global technology powerhouse that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. Each division within Siemens constantly looks for ways to increase efficiencies and grow its customer base.
Best-in-Class organizations differentiate themselves from the competition by using customer feedback data to guide business activities, but in order for them to be effective, they need a feedback collection strategy that reaches across all critical touch points and examines what customers are saying even when we don’t ‘ask’ them
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