Market Research, VoE and VoC Resource Center

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.

Sean Conry
By Sean Conry
Miguel Ramos
Miguel Ramos

Mobile has moved beyond its designation as a complementary survey channel, to a full-blown catalyst for Market Research business transformation.  

Getting maximum participation in your surveys is harder than ever, and customers, employees and participants want to take part when and where it suits them. The latest trend in Market Research is to increase response rates by combining online with offline mobile app research using a single survey.

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Phil Durand
By Phil Durand

There’s an old saying, ‘If you want something done properly ...’  You know the rest. And that’s all well and good, but in the modern business world most companies don’t always have the capacity to physically do everything themselves.

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Dina Otero
By Dina Otero

Confirmit’s annual Insurance Summit is rapidly becoming a cornerstone of the customer experience (CX) calendar. This year saw the third incarnation of the event, and an agenda packed with CX experts from across the industry promised a fantastic day.

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Zhuo Peng
By Zhuo Peng

As part of Confirmit's 20th Anniversary Zhuo Peng shares his story as part of the "20 Years, 20 Stories" blog series.

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Holly DeMuro
By Holly DeMuro

Every day, 2.5 quintillion bytes of data are created. Despite this wealth of data, business leaders continue to complain that they don’t have the insights they need and demand more than ever before from Market Research organizations. They want game-changing insights in real time. According to Confirmit, this should be viewed as an opportunity for Market Researchers, rather than a threat. With the right tools, they can automate and streamline their processes while providing their clients with high-quality research in a clear and easily understandable format that drives action and business results.

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Wale Omiyale
By Wale Omiyale

Many of the Confirmit team hit New Orleans for ESOMAR Congress 2016, the highlight of the Market Research calendar. Confirmit is 20 this year, and this event has been a stable of our activity for a long time. In this blog Wale Omiyale summarizes the event.

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Nick Roman
By Nick Roman

As part of Confirmit's 20th Anniversary Nick Roman shares his story as part of the "20 Years, 20 Stories" blog series.

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Claire Sporton
By Claire Sporton
Sam Stern
Sam Stern

Why do some businesses just seem to “get” customer experience, while others struggle despite huge effort and resources? Is there a “secret sauce”, a few drops of which will guarantee the success of every program? Unfortunately the “secret sauce” is still not available on the supermarket shelves, but there are some startling similarities when you look at award winning Customer Experience programs. What can we learn from the best of the best?

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Fabio Reggio
By Fabio Reggio

As part of Confirmit's 20th Anniversary Fabio Reggio shares his story as part of the "20 Years, 20 Stories" blog series.

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Carolyn Hall
By Carolyn Hall

2016 is Confirmit’s 20th anniversary and we’ve been up to all sorts of things to celebrate our history, people, innovations and progress since 1996. We’re launching our Insight 2036 program - a short survey that asks professionals in VoC, VoE and MR – and indeed the wider tech arena – about their thoughts on how their worlds will evolve over the next 20 years.

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