Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.
Only 37% of Market Research buyers (corporations) expect research spending to increase. In this report, we will explore some exciting new technology that will help you stay on the cutting edge of innovation.
Does your organization rely on common metrics like Net Promoter Score®, Overall Satisfaction, and Customer Effort Score to measure customer experience? Have you started incorporating the increasingly popular customer emotion into your measurement? Do you use different metrics for transactional and relationship measurement?
A Tale of Engagement
November saw the opening of a brand new ESOMAR event which is always a sign that a new technology, market or methodology has moved from the fringes of Market Research into the mainstream.
In an increasingly time-compressed and demanding Market Research environment, Market Researchers and CATI (Computer Assisted Telephone Interviewing) center managers must focus on keeping CATI projects on time and on budget to remain competitive. To achieve this, it’s vital to centralize data collection and automate the processes that enhance interviewer productivity.
In this guide, we address a number of the critical elements of creating and managing a Voice of the Customer programme. Most true programmes are still relatively immature and for businesses at that stage, there is some great guidance on rolling out new stages of your activities, identifying the right metrics for your organisation and ensuring that you’re able to retain executive-level support in the longer term.
As part of Confirmit's 20th Anniversary Anita Lipsky shares her story as part of the "20 Years, 20 Stories" blog series.
As part of Confirmit's 20th Anniversary Claire Sporton shares her story as part of the "20 Years, 20 Stories" blog series.
Submissions for our new Young Market Researchers awards are already flooding in! It looks like our judges are going to have their work cut out. Here are a few tips and tricks to make sure your nomination knocks their socks off.
There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies. Unfortunately, millennials are constantly on the move and are rarely willing to dedicate much time to answering surveys questions. For researchers conducting quantitative studies, millennials’ lack of engagement in the research process can be a major challenge.
Best-in-Class organizations differentiate themselves from the competition by using customer feedback data to guide business activities, but in order for them to be effective, they need a feedback collection strategy that reaches across all critical touch points and examines what customers are saying even when we don’t ‘ask’ them
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