VoC, VoE and Market Research Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Voice of the Customer, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


Melanie Rankin
By Melanie Rankin
03/23/2017

Melanie Rankin, a winner of the 20 Young Market Researcher awards, shares her views and ideas on the future and the challenges that Market Research faces.

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Wendy Marsland
By Wendy Marsland
03/16/2017

This week saw one of the highlights of the Market Research calendar – MRS Impact in London. It’s always a fascinating event to attend because it draws such a range of people from across the industry and, to my mind, is a great way to keep tabs on what’s changing in our industry.

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Sarah Simon
By Sarah Simon
03/16/2017

Question: What is the common thread that drives successful customer experience programs, regardless of business size, shape or industry? 

Answer: They have developed and actively manage a CX strategy.

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Sarah Simon
By Sarah Simon
03/16/2017

Defining Your Customer Experience (CX) Strategy is a critical part of our first customer experience performance categories: Foundation. CX Foundation includes your program vision, your customer strategy, and proving the value and ROI of your efforts.

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Jake Pryszlak
By Jake Pryszlak
03/15/2017

Jake Pryszlak, a winner of the 20 Young Market Researcher awards, shares his views and ideas on the future and the challenges that Market Research faces.

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Miguel Ramos
By Miguel Ramos
03/08/2017

End users of research are more demanding than ever. They need insights to drive business decisions now. Sooner than now, if possible. 

The Market Research industry has been focused on meeting this ever-growing demand for years, but new opportunities to automate repetitive activities are emerging that will revolutionize the market. By using technology that allows researchers to shorten timelines and bring faster turnarounds to clients, MR agencies can focus on high-value processes that differentiate their offerings. 

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Confirmit Team
By Confirmit Team
03/07/2017

Leading organizations around the globe rely on Confirmit to transform customer feedback into better business results. Our Professional Services and Consulting team provides expert assistance in designing effective Voice of the Customer programs, helping clients significantly impact business performance for more than a decade.

As your trusted partner, your Confirmit team collaborates with you to tailor the feedback programs that best achieve your goals. Every Confirmit Voices solution is extensible, by survey type, stakeholder, touchpoint, event, element, and feedback channel. Over the long term, you’ll see optimized business processes and achievement of your strategic objectives.

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Confirmit Team
By Confirmit Team
03/07/2017

Confirmit Voices is a 5-stage customer engagement model that gives you the power to:

  • Listen to the Voice of the Customer (and/or the Employee),
  • Integrate that voice with existing data to generate powerful insight,
  • Take action that will deliver real business change.

The Analyze and Act stages provide powerful, tailored reporting and action management capabilities that give you the ability to analyze the data you gather and automatically generate alerts to tell you when you need to act quickly, saving at-risk customers and driving positive word of mouth.

 

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Confirmit Team
By Confirmit Team
03/07/2017

Video is a rich data source that allows you to gather powerful, qualitative insights into the behavior, attitude and opinions of the participants in your Market Research studies or feedback programs, whether they are for Voice of the Customer (VoC) or Voice of the Employee (VoE). By capturing video you can gain deeper insights and a clearer understanding of your respondents to help drive effective decision making.

To make it easy to integrate powerful video capture and analysis, Confirmit has partnered with LivingLens, a leading technology provider that enables you to capture and analyze video insights on a large scale.

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Confirmit Team
By Confirmit Team
03/07/2017

Confirmit SmartHub enables you to capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and past-purchase information, you can generate new insights and initiate tactical and strategic actions to drive business performance improvements.

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