CX, VoE and MR Resources

Learn Expert Tips & Best Practices

Keep up with all the latest happenings in the Customer Experience, Voice of the Employee and Market Research industries, learn lessons from the experts, and identify the best ways to use Confirmit.


Confirmit Team
By Confirmit Team
07/16/2018

Building a Customer Experience (CX) program is a huge challenge but the rewards can be high, particularly for the persistent CX practitioner who continuously evolves the program and finds ways to add value to the business. What happens if your program stops evolving and delivering ROI? Disappointment can lead to disillusionment among stakeholders, and a successful CX program needs support from across the business.

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Confirmit Team
By Confirmit Team
07/16/2018

One of the biggest challenges in research today continues to be engaging the youth market - whether that’s generation Z or their slightly older millennial counterparts.

In her latest book iGen, Dr. Jean Twenge’s suggests that Generation Z and many Millennials are defined as those who’ve spent their most of or their entire adolescence in the age of the smartphone. The impact of always-on, smart technology has clearly shaped the attitudes and behaviors of the youth market, making it increasingly challenging to engage them in research activities.

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Confirmit Team
By Confirmit Team
07/16/2018

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience.

How do we...

  • Understand customer expectations?
  • Use metrics to help us manage?
  • Prove the impact of CX on the business?
  • Differentiate in a crowded market?
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Peter Greenham
By Peter Greenham
07/16/2018

Hot on the heels of walking 65km through the Brecon Beacons to raise money for the Cystic Fibrosis Trust, I am putting my body through another challenge later this month. I suspect this makes me the very definition of the phrase “glutton for punishment”, but there we have it. In the usual Confirmit way, though, I won’t be going it alone. My colleague (and familiar face to many Confirmit clients) Francisco Lopez will also be riding 100 miles for the Prudential Ride London-Surrey to raise money to support the Bone Marrow charity Anthony Nolan.

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Harriet Denis Le Seve
By Harriet Denis Le Seve
07/11/2018

It was the best of times, it was the worst of times. It was the most blister-y of times. That’s right – the Great Strides 65km walk had raised its weary head once more and enticed only the craziest of crazies into its fiendish grasp.

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Constantin Rusu
By Constantin Rusu
07/10/2018

Kadence International’s Constantin Rusu, based in Boston, talks about the journey of adapting to the new platform and how it enhances the team’s creativity, productivity and ability to offer surveys that engage respondents in productive, new ways.

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Carolyn Hall
By Carolyn Hall
07/04/2018

We’ve created the AIR awards to recognize innovation and excellence in Market Research and Insight practices, and goodness knows we have clients doing amazing things!

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Confirmit Team
By Confirmit Team
06/29/2018

The quality of online feedback data can be a major concern for Market Research, Customer Experience and Voice of the Employee programs who rely on such data to make business decisions.

Critical questions about data quality, however, have been difficult to answer. Can survey results be affected by a small percentage of “bad respondents” who provide unreliable responses? Can the risk posed by bad respondents be mitigated by increasing the sample size? How can data quality be preserved when using multiple panel sources?

When it comes to feedback surveys, your data needs to be as accurate as possible. You can now easily use technology at the beginning of your survey to help you prevent duplicate survey entries or fraudulent participants giving dubious response data

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Dina Otero
By Dina Otero
06/29/2018

A couple of weeks ago, we held our Third Annual B2B Summit in New York. It was a record turn out with standing room only for some of the Confirmit team! This is one of our flagship events and it gets better every year, with this year expanding the event to London!

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Confirmit Team
By Confirmit Team
06/26/2018

63% of market researchers believe that the MR industry will be impacted by more disruption in the coming years. Technology has opened the door to myriad possibilities that can help you be the disrupter!

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