How to Make the Most of IoT (Internet of Things) Insights
Household items such as LED light bulbs, toys and washing machines are evolving and their capabilities reach far beyond their original intention. These items are now called “smart objects” and they are key components of the “Internet of Things”.
It is predicted that by 2020, the world's population will be connected to approximately 50 billion "smart objects".* Companies in the market research industry needs to adapt to changes in technology. We predict these devices will produce data that will greatly enhance the real-time insights available to Market Researchers and their clients and will challenge conventional thinking around data collection.