Phronesis Partners Continues to Simplify Growth for Clients by Leveraging Confirmit Horizons


Global research and consulting company to manage sophisticated B2B surveys with Confirmit Horizons

New York, NY, London, UK and Oslo, Norway: February 15, 2018: Phronesis Partners, one of the largest research outsourcing and intelligence firms globally, has renewed its relationship with Confirmit to help support its end-to-end research and intelligence solutions.

Phronesis Partners, who provide services in over 50 countries, deliver solutions and insight that drive client success. Confirmit Horizons plays a key role in enabling the company to capture data and generate insight that feeds directly into the solutions that the Phronesis Partners provides, including thought leadership, benchmarking, market sizing and wealth research.

The majority of our research is focused on the B2B and HNWI (High Net Worth Individual) sector” explains Alok Tayal, Global Head of Sales & Strategy of Phronesis. “For this segment, it’s vital that we are able to field highly sophisticated surveys that drive deep and insightful conversations. In our experience, Confirmit Horizons is perfectly suited to handle the level of complexity that we require”.

Key to the decision to renew with Confirmit was the importance of being able to use sophisticated quota management rules effectively, design complicated surveys interactively to drive respondent engagement and ensuring other challenging requirements can be managed easily and efficiently. This includes the ability to use Confirmit’s enhanced analytics and reporting capabilities to drill down into large data sets and uncover critical actionable insights.

Tayal continues “Our success in working with Confirmit means that we know we are in a strong position to continue supporting our customers’ most complex needs into the future. As we move forward, we’re excited about exploring more of Confirmit Horizons’ capabilities, particularly around integrating VoC data with Salesforce to help deliver our clients even more sophisticated and seamless research experience”.

Dave King, President of Americas, Confirmit, says: “I’m very pleased that Phronesis Partners will continue to put Confirmit’s solutions at the heart of their most sophisticated and challenging research in the future. We’ve very proud to be able to support their requirements and look forward to a successful partnership in the years to come”.