London, UK and Oslo, Norway and New York, NY – April 20, 2017 – Confirmit, the leading global customer experience solutions provider for Voice of the Customer, Voice of the Employee, and Market Research, today announced it was among the selected companies that Forrester invited to participate in The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017. In this evaluation, Confirmit was cited as a leader in Customer Feedback Management Platforms.
Forrester’s analysts recognized that “Confirmit’s strengths lie in surveys, analysis, and guidance, especially for B2B firms.” The report also recognized Confirmit’s “powerful self-service survey capabilities,” and stated the company’s “text analytics capabilities are very well integrated into analyses, dashboards, and alerts.”
“As customer expectations continue to rise, more and more businesses are implementing modern strategies and solutions to improve customer experiences and nurture a customer-centric culture,” said Ken Østreng, President and CEO, Confirmit. “We are thrilled to be recognized by Forrester as a leader in this evaluation and believe we are helping organizations deliver this transformational change. This recognition fuels our commitment to innovation and we look forward to continuing to identify new opportunities for our customers to quickly, efficiently, and effectively collect and analyze feedback.”
The report cites that “CX pros will also appreciate Confirmit’s features for driving action, like its widget that helps define targets for CX metrics.” It also states, “Confirmit has made strides in improving usability and providing guidance to its users. Its reference clients, who are often in B2B industries where the vendor has deep expertise, praise the flexibility and reliability of Confirmit’s execution”
In Forrester’s 39-criteria evaluation of customer feedback management platform providers, the research firm identified what they deem the 10 providers that matter in the category and researched, analyzed and scored them. The Forrester Wave: Customer Feedback Management Platforms report assesses the state of the market, and details findings about how well each vendor fulfills the criteria and where each fits in relation to each other.