Userneeds Selects Confirmit as Strategic Market Research Partner


Drive for innovation and collaboration at the heart of new relationship

London, UK, Oslo, Norway and New York, NY, 19th February, 2019: Nordic Market Research specialist Userneeds has selected Confirmit as its strategic partner to provide software and services that support its growing portfolio of online data collection, user experience and panel offerings.

Userneeds enables organizations to uncover insights from niche markets by delivering a range of online Market Research services across Europe, with a focus on the Nordic region. The company has built and nurtured its online panels from the ground up for the past 15 years and has maintained a strong focus on innovation. This ensures it keeps pace with the latest MR developments and the continually evolving demands for data.

The selection of Confirmit underlines this commitment, with the implementation of the Confirmit Horizons platform driving responsive, flexible and deeper MR insights for Userneeds’ clients.

Johnny Jensen, CEO of Userneeds, explains: “Our strategic partnership with Confirmit opens up a huge array of possibilities for us. Confirmit Horizons is a highly efficient, innovative platform that will enable us to develop new products, deliver richer data, and drive new ways of reporting. The expertise of the Confirmit team, coupled with the capabilities of the platform, provide us with the structure and process we need for continued growth.”

Userneeds has over 300,000 panel members and delivers MR insights to clients across a wide range of functions and industries, from international brands to agencies, e-commerce businesses and public organizations. It is recognized as a market leader thanks to its proactive focus on evolving its offering to clients, including seeking new ways to bundle data from different sources for deeper, richer, contextual insight.

Tim Hannington, Chief Revenue Officer at Confirmit, says: “Userneeds shares many of the same values as Confirmit - innovation, collaboration, and client-centricity, making this a partnership in the strongest sense. By providing them with the technology solutions and services they need to grow their offering, we’re able to help Userneeds deliver greater quality insight to all their clients.”

Jensen concludes: “Market Research is about so much more than data. It’s about creating trust, getting close to our clients to really understand their needs, and having a strong relationship with all our panel members. We’re delighted to be working with a company that shares and supports our goals.”