Confirmit Introduces ‘Achievement in Insight and Research’ Awards


Confirmit is delighted to introduce a new award dedicated to recognizing innovation excellence among its Market Research and Insight customers. The Confirmit AIR (Achievement in Insight and Research) Awards provide a great opportunity for MR agencies and enterprise insight teams to showcase their success and demonstrate their commitment to delivering insight that drives business performance.

Ken Østreng, President and CEO at Confirmit, explains why the awards have been created: “With over 20 years’ experience in driving and supporting the Market Research industry worldwide, we felt it was high time to more publicly share our clients’ successes. We want to honor the people and businesses whose dedication to insight and analytics fuel this dynamic industry, and our awards program will be a great way to do this.”

The Confirmit AIR Awards complement Confirmit’s highly successful ACE Awards program which celebrates excellence in Customer Experience and Employee Engagement best practices. Open exclusively to Confirmit customers around the world, the AIR Awards offer three categories:

  • AIR Agency: Rewards agencies who are providing exceptional guidance and value to clients, who are driving the future of the MR market by designing and implementing new approaches, or who are breaking new ground in the merging of Market Research, Insight and Voice of the Customer.
  • AIR Project and Innovation: Recognizes individual projects undertaken for an end client that demonstrate exceptional application of methodology, true innovation or that have yielded results that have had a significant impact on the client.
  • AIR Professionals: Identifies MR professionals at any stage in their career who are having an impact not only on their business but on the industry as a whole, either by driving new thinking, taking new approaches, or harnessing new technologies.

The AIR Awards open are now open, with a deadline of 19th July. Entries will be judged by a panel of MR and Insight experts, including Kristin Luck, Founder, Luck Collective, Jon Puleston, VP Innovation at Lightspeed Research, and Dangjaithawin Anantachai, Managing Director, INTAGE Thailand. More judges will be announced in due course.

“I’m delighted to serve as a judge in the inaugural Confirmit AIR Awards” said Luck. “There is a wealth of talent and innovation in the Market Research world as businesses strive to meet their clients’ evolving needs, and I’m looking forward to playing a part in recognizing what the best of the industry has to offer”.  

For more information about the 2018 Confirmit AIR Awards, visit