BuzzBack Renews Relationship with Confirmit


Consumer innovation pioneer extends long-term partnership to support innovative brand initiatives

New York, NY, London, UK and Oslo, Norway: November 7th, 2017: BuzzBacka global consumer insights and innovation company, has signed a three-year renewal agreement with Confirmit to continue its use of the Confirmit Horizons platform to support its research and insight activities. 

BuzzBack helps major corporations and emerging brands break through challenges around concept development, brand positioning and communication strategy. Its clients include major global consumer products, healthcare, communications and technology companies. BuzzBack has used the Confirmit Horizons platform since 2008 to push through new insights boundaries with its innovative techniques – especially as it focuses on mobile and in-the-moment research going forward.

Carol Fitzgerald, CEO of BuzzBack explained: "We help hundreds of brands to better connect with consumers and fast-track innovation. Working with Confirmit and its new mobile offerings, we will collaborate on pushing clients forward in a mobile-first world with exciting future introductions”

BuzzBacks research requires advanced technology to help its clients better connect to consumers, and Confirmit’s focus on innovating and continuously developing its product roadmap was fundamental to BuzzBack’s decision to continue the partnership.

Dave King, President of Americas, Confirmit, says: “We are delighted to continue our long-standing relationship with the BuzzBack team. They are an exceptionally innovative organization and are always keen to work with the latest capabilities available in Confirmit Horizons. We look forward to continuing our partnership over the coming years”.