Zero-G appointed by New Merger Business in Market Research and Insights Space


Confirmit and FocusVision, two of the leading names in the Market Research and customer insights industry and newly merged, have appointed Dublin-based agency Zero-G as brand agency.

The appointment will see Zero-G work to create a go-to-market brand for the new business.

Noel Hamill, CMO for Confirmit and the new business comments: "This is a really exciting time for us.  Working with Zero-G I know we will create an amazing brand that cuts across the noise of the category and redefines our sector. I'm looking forward to being able to demonstrate our passion and purpose with a brand story and identity that resonates as much with my colleagues as it does with our clients. We are building a business that is going places. Our new brand will clearly define who we are and what we are about today and in the future."

JP O'Malley, Insights Director at Zero-G adds: "This is a great opportunity to work with a highly motivated and engaged client team in its early stages of formation. Having worked previously with FocusVision, we have been able to lean into that experience and get up to speed quickly. The addition of Confirmit and Dapresy into the mix gives us a broader and richer canvas on which to work. The sum of the three gives us the possibility to shape something genuinely new and interesting for the industry.

"Our pitch and selection process was rigorous, and it was an absolute pleasure to talk to the talented people from all of the agencies that took part,” adds Hamill.

Confirmit, a leading provider of solutions that enable Market Research, Customer Experience and Employee Engagement teams to turn insights into stories that fuel action, successfully completed the transaction to merge with FocusVision, a leading provider of customer insights technology ahead of the anticipated timeline. The deal has received full regulatory approvals.