Voice of the Customer (VoC) programs and Voice of the Employee (VoE) programs have gathered huge momentum over the past five years. Companies increasingly recognize the need to tie the experience they offer to employees and customers into their core business strategies to foster growth and drive loyalty – internally and externally. Often, however, these two key sources of feedback sit very firmly within their own silos.
In this article Claire Sporton and Tore Haggren take a look at some practical steps you can take to implement integrated VoC and VoE programs to create a lasting and successful marriage for your organization.
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