Vision and long-term strategy are critical to the success of a Voice of the Customer program – maximizing the ability to drive business change, better engage employees and impact the bottom line. But how do you go about actually building VoC surveys that people will respond to? And how do we ensure they deliver the insight that the business needs to achieve all those lofty goals?
Your business needs and customers’ needs are rather different, but fortunately they’re not mutually exclusive. Both require three key elements from your VoC program – it needs to be robust, relevant and prioritized.
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