July 10, 2015: At a basic level, most companies understand that a Voice of the Customer (VoC) program can broadly be seen as 'A Good Thing'. However, it’s also not necessarily 'A Cheap Thing' or 'An Easy Thing'. And, like most things that are neither cheap nor easy, it can be tempting to take the path of least resistance and stick with the status quo.
However, the benefits of a VoC program – financial, operational and cultural - are too great for any business to ignore. In this article Claire explains how to get your executives to support you.
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