January 5, 2015: As we welcome a new year, customer experiences are poised to play a decisive role in driving business strategies and revenue growth. The role of the chief customer officer is expanding as companies make greater investments in the customer experience. To serve the empowered customer, 2015 offers a fresh opportunity for businesses to better understand consumers and meet their expectations.
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In this article Bruce Temkin shares his outlook on customer experience transformation and analytic insights for 2015, and Seth Hall, Philadelphia Insurance, explains why investing in Confirmit's Voice of the Customer solutions has helped the company better understand their customers.
So to kick off the new year, here's a glimpse at the strategies companies have in place to make their customer experiences flourish.