Edge Research Invests in Confirmit to Drive Innovation

09/28/2017

New York, NY, London, UK and Oslo, Norway: September 28, 2017 — Seasoned full-service marketing research firm, Edge Research, has selected Confirmit Horizons to support its expanding Market Research capabilities and deliver innovative new solutions to their clients.

Established in 1997, Edge Research helps organizations uncover the insights they need to make their products and programs successful. Corporations like Intuit, Citrix, and the NFL as well as organizations such as the Cystic Fibrosis Foundation, have leveraged Edge Research’s qualitative and quantitative research services to bolster a deeper understanding of their market and make data-driven business decisions.

“Edge Research is a pioneering Market Research company, and our continsued success is linked directly to our ability to provide our clients with innovative methodologies and technologies that uncover important target audience perspectives,” said Adam Burns, Chief Operations Officer and Senior Research Analyst at Edge Research. “As our client needs became more multi-faceted, we realized that we needed to a new technology partner to drive us forward. Our evaluation made it clear that Confirmit Horizons was the right technology to enable us to deliver the engaging respondent experience that clients demand.”

Key to the selection of Confirmit Horizons was its breadth of engaging, innovative question types designed to capture more insights and deliver more accurate data. Burns adds “It’s vital that we have the ability to present sophisticated surveys to younger respondents in a user-friendly way. A critical component of Confirmit Horizons was the range of mobile capabilities that will enable us to do so, especially among our most computer-savvy respondents”.

The sophisticated studies that Edge Research runs will also benefit significantly from the use of advanced integrated solution Confirmit SmartHubTM, which will enable the company to easily and efficiently merge multiple data sets. The company will leverage Confirmit SmartHub to better analyze survey results and other critical business data such as call center interactions, social media and past-purchase information in one single, intelligent database. By merging this data, they can generate new insights and suggest tactical and strategic actions that drive business performance improvements for their customers. Burns adds “The data scientists at Edge uniformly felt that Confirmit Horizons precisely met our needs”.

Dave King, President, Americas at Confirmit, said: “We’re delighted to add Edge Research, a leading agency in its field, to our expanding roster. Confirmit Horizons will undoubtedly aid in the company’s efforts to deliver best-in-class, data-driven research programs that produce more accurate audience insight. The smooth and seamless rollout over the past few weeks gives us great momentum towards what we expect to be a very successful partnership.”


 

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