May 06, 2015: Confirmit has partnered with SSI on a research program, Political Buzz, to compare information and polling data gathered in the run up to the UK General Election.
The findings, gleaned from quantitative survey data as well as the share of buzz from social media, match that being presented across the broad section of political polls.
The next step of the study will examine social media sentiment on the three key policy subjects, to delve more deeply into what is driving the debate. It will also carry out sentiment analysis for each party.
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