Confirmit and SSI Study Political Buzz in General Election Run-up


April 24, 2015: Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels in the run up to the UK General Election.

Professor David Sanders, pro-vice-chancellor research at the University of Essex will also be involved in the investigation of the similarities, differences and interconnections of traditional digital market research and social media measurement.

Read Full Article