Confirmit and SSI Study Political Buzz in General Election Run-up

04/24/2015

April 24, 2015: Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels in the run up to the UK General Election.

Professor David Sanders, pro-vice-chancellor research at the University of Essex will also be involved in the investigation of the similarities, differences and interconnections of traditional digital market research and social media measurement.

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